Technical leadership for product growth.
I help founders and product teams turn early traction into a scalable foundation, without overengineering it.
Engineering decisions with business outcomes in mind.
I'm a software engineer with 10+ years building and evolving digital products across e-commerce, logistics and renewable energy.
I help startups and growing businesses turn early traction into scalable products, whether that means building an MVP, modernizing an existing platform, improving performance, or bringing structure to a growing technical operation.
Beyond pure engineering, I contribute to product direction, technical strategy, and business decisions that directly impact growth and revenue. My role is often to bridge the gap between business goals and technical execution.
I specialize in pragmatic architectures: solving real problems with the right level of complexity. Not more, not less.
Three ways I plug in.
From MVP to product-market fit
Designing and building MVPs with the right level of simplicity and structure to validate ideas quickly and support early growth.
Learn moreScaling existing products
Improving system architecture, performance and reliability to support growth, without unnecessary complexity.
Learn moreModernizing platforms & systems
Refactoring or rebuilding legacy and “vibe-coded” solutions into maintainable, scalable, and cost-efficient systems.
Learn moreAchieveCE
Context
The business relied on a WordPress platform that limited customization and flexibility, blocking growth and new opportunities.
What I did
- Rebuilt the platform from scratch using modern technologies
- Designed a more flexible architecture to support business evolution
- Implemented a structured backoffice for full operational control
- Led data migration from the legacy system
- Redesigned how products were structured, named and managed
If any of these sound familiar, we should talk.
Startups with early traction
Companies with a product in market that need to scale revenue and growth through better technology.
Non-technical founders
Founders who need a trusted partner to turn ideas into structured MVPs and make the right calls from day one.
Tech–business misalignment
Companies where technology has drifted from business goals and need clear direction, prioritization, and execution.
Teams facing instability
Products suffering from recurring production issues, poor performance, or technical debt that limits growth.
Outgrowing current systems
Businesses that started with quick or improvised solutions and now need to evolve their platform.
Founders without a CTO
Companies that need fractional C-level technical leadership without committing to a full-time hire yet.
Three steps. No theatre.
Diagnosis & context
- Understand business goals, constraints, and growth stage
- Review current systems, codebase, and infrastructure
- Identify bottlenecks, risks and opportunities
Strategy & planning
- Define a pragmatic technical strategy aligned with business goals
- Design architecture, processes and priorities
- Build a clear execution roadmap
- Support hiring and team setup when needed
Execution & evolution
- Guide or lead implementation
- Align team and ensure consistent delivery
- Continuously improve systems as the business grows
Right tool for the business stage.
Flexible engagement.
I offer tailored services to fit your specific needs and budget, providing C-level expertise fractionally, from strategic advisory to embedded technical leadership.
Tell me where the business is, I'll tell you where the tech should go.
Quick 30-minute call. No deck, no pitch. Bring your current setup and the goal you're chasing; I'll bring the questions.